Give money
Money pays for what nobody lends: visas, fuel, insurance. The association sends you a tax receipt.
There is no channel and no broadcaster behind Objectif Naturel. The project moves forward with grants, donations and, I hope, a few partners. Nobody has a say over what I will tell. If you would like to be part of it, a donation helps, so does a loan, and talking about it around you counts just as much.
The main camera equipment has been donated to the association. The journey itself still has to be funded:
Every item is listed: what is paid for, what has been donated and what is still to find. The amounts are estimates.
Donations go through HelloAsso and arrive in the association’s account. There is no minimum: if the project speaks to you, whatever the amount, it means something to me.
Objectif Naturel
French non-profit association (loi 1901) · RNA W731007243
contact@objectif-naturel.com
The association sends you a tax receipt. If you pay income tax in France, it goes down by 66 % of the amount given, up to 20 % of your taxable income. Why the association can issue this receipt
A vehicle, equipment, a service or time: for a company, this is often the simplest way to help. If your company pays tax in France, corporate giving entitles it to a 60 % tax reduction, and the association issues a tax receipt.
The main camera equipment is already here. Still missing:
And money, for what cannot be lent: visas, fuel, border fees.
French corporate giving entitles you to a tax reduction of 60 % of the amount given. The annual ceiling is €20,000 or 0.5 % of your turnover before tax, whichever is higher. Any excess carries over to the next five financial years.
| Your gift | Tax reduction | What it costs you |
|---|---|---|
| €1,000 | €600 | €400 |
| €5,000 | €3,000 | €2,000 |
| €20,000 | €12,000 | €8,000 |
There is no minimum. Gifts in kind fall under the same article (238 bis of the French tax code): a good or a service is valued at its cost price and entitles you to the same reduction.
Issuing a French tax receipt needs no prior authorisation. The law sets the conditions; the association checks that it meets them and answers for it to the tax authorities. Objectif Naturel meets them:
The tax authorities can confirm this in writing, through a ruling called a rescrit. It is optional, and they have six months to reply: an application sent this autumn would get its answer in spring 2027, after departure. So the association issues receipts from today, under its own responsibility. The rescrit application is being prepared, and its answer will be published here.
It depends on what you have to offer: money, equipment, a vehicle or visibility.
Money pays for what nobody lends: visas, fuel, insurance. The association sends you a tax receipt.
A vehicle, tyres, tools, insurance, data storage, editing time. A gift in kind entitles you to the same tax receipt, at the same rate.
You make a vehicle or some equipment available, we sign a loan agreement, and you get it back when I return. There is no receipt and no declaration to make.
If you are looking for visibility, the association issues you an invoice and you put the spend through as a deductible expense. In return, something proportionate: your logo on the vehicle and on the site, your name in the credits, a screening at your company when I get back.
A say over what I will tell: nothing is submitted for sign-off before publication.
It is one of the project’s red lines, and it also protects your image: a film a partner could have corrected would be less credible.
P.S. You do not need a giving budget to write: a vehicle, a contact or a favour can count as much as a cheque. Tell me what you have, and I will tell you whether it helps.
If the project speaks to you but a donation is not possible, there are other ways to help, and they count just as much.
Share a post, or mention the project to someone it might interest.
A contact in West Africa, an association, a researcher, someone who knows a community.
A vehicle, equipment, parts, insurance, editing time. It is often easier to give than a sum of money.
If you are not sure which of the four arrangements fits you, describe what you can do (an amount, an object, a service, a few weeks’ loan) and I will tell you which one applies.
If your company cannot help financially, write anyway: a contact in West Africa, the address of a garage along the route or a name to talk to can help a great deal.
I reply to every message, and I will tell you whether what you are offering helps. If you do not follow up, I will not chase you.
Objectif Naturel · French non-profit association (loi 1901) · RNA W731007243
I will tell the truth about what I saw, including when it contradicts what I hoped to find. And I will give back to the communities I meet what they gave, by showing them what was made of their words.